Top 10 Full-Service Stock Brokers in India (2025)
As the Indian stock market continues to expand, full-service brokers remain a preferred choice for investors who value comprehensive investment options, research support, and personal advisory services. Here's an in-depth look at the top 10 full-service stock brokers in India, updated for 2025, including their USPs, active clientele, services, charges, and ideal user profiles.
| Broker |
Active Clients (Lakh) - as of December 31, 2024 |
Delivery Brokerage |
Intraday Charges |
AMC |
USP |
Website |
Proprietary Tech |
Merits |
Demerits |
Ideal For |
| ICICI Direct |
19.4 |
0.27% |
₹20/trade |
₹300 |
Seamless 3-in-1 with ICICI Bank |
icicidirect.com |
Trade Racer, One Click |
Excellent research, wide product range, easy integration |
Higher brokerage, complex UI for beginners |
Salaried investors, NRI clients, long-term investors |
| Kotak Securities |
15 |
0.49% |
0.049% |
₹600 |
Research-led 3-in-1 offering |
kotaksecurities.com |
KEAT Pro X |
Strong research, good customer support |
High charges, app interface less modern |
Active traders, investors needing detailed analytics |
| HDFC Securities |
14.2 |
0.32% |
0.032% |
₹750 |
Premium research & wide network |
hdfcsec.com |
ProTerminal, Blink |
Trusted brand, fast execution, reliable advisory |
High brokerage & AMC, limited customization |
HNI investors, relationship banking clients |
| Motilal Oswal |
10.3 |
0.50% |
0.05% |
₹400 |
Deep research & wealth solutions |
motilaloswal.com |
MO Trader, MO Investor |
Award-winning research, portfolio tracking tools |
Interface can be overwhelming, aggressive upselling |
Serious investors, PMS clients, research-focused users |
| SBI Securities |
9.8 |
0.50% |
0.05% |
₹500 |
Backed by SBI trust |
sbisecurities.in |
YONO Smart Trade |
Secure, branch accessibility, integration with SBI |
Clunky platform, delayed updates |
SBI account holders, first-time investors |
| Sharekhan |
6.7 |
0.50% |
0.05% |
₹400 |
Strong advisory & learning platform |
sharekhan.com |
TradeTiger, Classroom |
Robust tools, learning resources, full-service reach |
Older UI, relatively high fees |
Beginners looking for guidance, traditional investors |
| IIFL Securities |
4.6 |
0.25% |
₹20/trade |
₹400 |
Hybrid of full & discount experience |
indiainfoline.com |
IIFL Markets, Trader Terminal |
Clean app, lower charges, strong advisory |
Platform stability issues, app updates needed |
Young investors, semi-active traders |
| Axis Direct |
4.2 |
0.50% |
0.05% |
₹750 |
Axis Bank-linked convenience |
axisdirect.in |
Trade Lab, Swift Trade |
3-in-1 account, strong banking features |
High brokerage & limited advanced tools |
Axis Bank customers, goal-based investors |
| Geojit |
2.5 |
0.30% |
0.03% |
₹400 |
South India & NRI focus |
geojit.com |
SELFIE Gold, TraderX |
Good for NRI clients, personalized service |
Limited app features, lower brand visibility |
NRIs, conservative investors, retirees |
| Choice Broking |
2.4 |
0.20% |
₹15/trade |
₹200 |
Affordable full-service features |
choiceindia.com |
Jiffy, Investica |
Competitive pricing, diverse product suite |
Less recognized brand, limited branch access |
Budget-conscious investors, millennials |
Note: The active client numbers are approximate and based on the latest available data as of early 2025. Charges and services are subject to change; it's advisable to consult the respective broker's official website or customer service for the most current information.
🔍 Additional Insights to Differentiate Your Broker Choice
1. ⭐ Customer Experience Ratings
| Broker |
Google Play App Rating |
| ICICI Direct |
4.1 |
| Kotak Securities |
3.9 |
| HDFC Securities |
4.2 |
| Sharekhan |
4 |
| IIFL Securities |
4.3 |
These scores reflect general app performance and customer satisfaction.
2. 🧰 Unique Features & Tools
-
ICICI Direct: iCommunity (investor social network)
-
Sharekhan: Online investor education platform – Sharekhan Classroom
-
Motilal Oswal: IAP – Intelligent Advisory Portfolios
-
IIFL: Voice trading via Alexa
3. 🏅 Awards & Recognition
4. 🔧 Backend Trading Infrastructure
-
Geojit: NSE NOW-based backend
-
Choice Broking: Uses Omnesys NEST for Jiffy platform
-
Axis Direct: Built on proprietary Swift Trade & Trade Lab
5. 🎁 Value-Added Services
-
PMS (Portfolio Management Services)
-
Tax Reporting (e.g., HDFC, ICICI)
-
NRI Investment Advisory (Geojit, SBI, ICICI)
-
Financial Planning Tools (Motilal, Kotak)
6. 🎯 Market Focus or Niche
-
Geojit: Strong in Kerala and NRI Gulf clientele
-
ICICI & HDFC: Preferred by salaried and urban customers
-
Choice Broking: Emerging among Gen Z and fintech-savvy users
✅ Bottom Line:
Full-service brokers still command a strong presence in India due to trust, comprehensive advisory, and tailored support. However, their value proposition varies significantly by investor type. ICICI Direct and HDFC Securities lead in trust and reach, Motilal Oswal in research, IIFL and Choice Broking in affordability, and Sharekhan in education.
👉 Your ideal broker depends on whether you value robust research, low cost, tech tools, or relationship-driven service. Use this comparison as your personal decision matrix before making a choice.
Discalimer!
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